Nadine Ijewere has been interested in fashion imagery since she was a girl but it wasn’t until she studied photography at the London College of Fashion that she began to pick up on some of its more unsettling undertones – particularly the stereotypes used in the portrayal of non-Western cultures. The Misrepresentation of Representation, an early project that she completed at university reflected on Orientalism and how it came to rigidly define certain cultures for a Western audience.
“The Face had a different theme every issue and were planning an issue on sex, so Graham Rounthwaite [the art director] said ‘Can you photograph in clubs and sixth form parties and get an idea of young kids’ idea of love?’”says Ewen Spencer. The feature became a regular spot, sometimes shot by Spencer and sometimes by another photographer, a writer going along each time to talk to the kids they found. But it became an ongoing interest for Spencer, who started to pursue it in his own time as well as on commission, and images from the series have now been published as a book by Stanley Barker