All posts tagged: professional

Fujifilm GFX 50S with GF 63mm lens f/2.8

Introducing the Fujifilm GFX 50S

Fujifilm’s ‘development announcement’ of a compact medium format camera using mirrorless technology was one of the major talking points at last year’s Photokina trade show. Not that there was any real doubt it going into full production, confirmation of which came today, with the promise that it will be in UK stores by late February. The GFX 50S uses a customised version of the 43.8×32.9mm Sony 51.4-megapixel sensor seen elsewhere, making the most of its 3.69m-dot electronic display to offer a vari-angle viewfinder that flips and rotates for all-round viewing. The body is very much like the X Series, and is able to use a similar short flange-back design for improved lens-to-sensor transmission. It weighs 1230g when paired with a standard lens (GF 63mm f/2.8 R WR), which Fuji claims is nearly a third less than current MF cameras with a similar size sensor, and more comparable to a 35mm format DSLR. We were told last September that the price was going to make headlines; Damien Demolder guessing that it would be “significantly less than …

2017-01-24T11:33:17+00:00

Introducing the H6D: Hasselblad’s latest medium format camera, “designed from scratch”

If last year was unusually quiet for Hasselblad, all became apparent this lunchtime with the introduction of the latest generation H camera. Celebrating its 75th anniversary, the Swedish firm chose London (just around the corner from our office in Shoreditch in fact) for the global launch, explaining that it had been putting its recent investment into R&D while working flat out on the H6D. The camera has an all-new electronic platform, “designed from scratch” to handle a 100-megapixel sensor and HD video, and much else has been added to or improved. In addition, a new lens range was revealed, and further announcements are promised for later in the year (with the Photokina trade show in Cologne this September looking like the obvious venue to make them). The key message for today was that Hasselblad is back. Meanwhile, the H6D goes on sale later this month in two versions, giving a choice of 50- or 100-megapixel resolutions, both delivered using a Sony-made CMOS sensor, the larger one being 53.4x40mm. The ergonomics of the H camera, and the …

2016-04-12T10:36:26+00:00

BJP Staff