All posts tagged: promotion

A guide to exhibition promotion

A private view may generate new interest and even lead to prospective buyers, but how do you get people to attend your exhibition in the first place? Primarily, it is important to think carefully about how you promote your show. Even if you think you have perfected every detail, without effective promotion it can be difficult for your exhibition to gain the attention it deserves. For this article, British Journal of Photography interviewed Nick Thompson, who is part of the marketing and exhibitions team at theprintspace, and Gemma Peppé, director of Art on a Postcard, to hear their thoughts on the most successful ways to promote an exhibition. theprintspace is the UK’s leading photographic and fine art printers, who also host numerous exhibitions throughout the year at their East London gallery. Thompson is a photographer himself, and has produced a number of exhibitions of his own work. What are some of the best ways to go about promoting your show if you’re an early-career photographer? Nick Thompson: Post about it on your social media platforms. …

2018-05-25T20:28:40+00:00

Erik Madigan Heck brings his diamond standard to Sotheby’s

“I always wanted to be a painter; I suppose most photographers secretly do,” says Erik Madigan Heck. “My mother was a painter. We painted together when I was a child, and she took me to the museum almost every week to look at paintings.” He’s gone on to develop a rich, painterly style of photography, which has brought him commissions from clients such as The New York Times Magazine, Vanity Fair, TIME, The New Yorker, and Harper’s Bazaar UK – and, most recently, with Sotheby’s Diamonds

2017-07-18T12:14:30+00:00

BJP Staff