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Showstudio – Nick Knight’s digital fashion concept

Digital fashion started in earnest in 2000, when photographer Nick Knight launched Showstudio.com. The site hosted the first-ever live fashion show the following year – a project called Sleep, in which nine models, dressed by stylists, retired to separate rooms in the Metropolitan Hotel in London for a night’s sleep. At midnight, Showstudio.com viewers started logging in to watch the models on webcams as they tossed and turned, becoming gradually more unkempt. Knight then captured stills from the footage and uploaded them – pixellated stills, from which viewers could see form, colour and texture, but no definition. It was considered one of the most exciting fashion photography concepts in modern times. Before our phone interview, I watch Knight on a live stream editing photos from a Victoria’s Secret shoot. “I started shooting today on a ,” he says, “then gave up and started shooting on my iPhone because I just couldn’t get the sensitivity to light. The iPhone 6 is incredibly sensitive to light.” For Knight, the image is never about the technology that’s used …

2015-05-16T16:01:27+00:00

BJP Staff