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Hasselblad launches new hi-tech back for discontinued V System

The new Hasselblad CFV-50c

Swedish company goes 'back to the future' by releasing the CFV-50c CMOS digital back for its V System cameras

The new CMOS sensor-based digital back – the CFV-50c – is engineered to work on almost every V camera made by Hasselblad since 1957.

Its release sees the Swedish company align old and new technology, directly targeting users of its discontinued V System cameras.

“We have experienced a substantial resurgence of interest in our iconic V cameras – users love the traditional ergonomics and the unique appearance,” says Hasselblad CEO Ian Rawcliffe, in a press statement. “Our research has shown that although we no longer manufacture V models, there is a big demand from our dedicated V System users who want to be able to continue to use their classic cameras but also desire access to our latest technology.

“The new CFV-50c, with its supreme image quality, is our response to that demand,” he adds. “Photographers using V System vintage cameras can now realise the true potential of these definitive capture devices.”

The CFV-50c, which has an €11,000 (around £8716) price tag, boasts the same feature-rich functionality and performance level as the acclaimed H5D-50c camera, including outstanding ISO capability, says the company.

Key features include a CMOS sensor with ISO values up to 6400; a large, high resolution LCD screen; a higher frame rate than earlier CCD-based CFV backs; Live Video in Phocus in colour; a remote control option from Phocus using a 500EL-type or 503CW with winder; a new menu system and button layout; 90 degree viewfinders – photographers can use the PM90 and PME90 viewfinders for easier portrait or vertical shooting – and a 12.5 megapixel JPEG option in addition to the raw file.

In addition, no external cables are required to operate the CFV-50c.

The announcement comes as Hasselblad continues to focus its energy on capturing core customers in the medium format sector.

“This new unit is just part of our ongoing product development strategy,” adds Rawcliffe. “We have produced V Systems for over 50 years and now customers can really benefit from Hasselblad advanced digital engineering knowhow with the CFV-50c.”

Full more information, visit Hasselblad.

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