All posts tagged: Adidas Breaking Barriers Commission

Women’s football: Taking up space

Alice Mann was selected for the adidas Breaking Barriers commission. Organised by Studio 1854 in collaboration with adidas, the project awarded Mann £10,000 to create a new body of work. Below, a handful of the players who Mann photographed reflect on the personal importance of football, together with the challenges that come with playing a sport often associated with men. The 2019 Women’s World Cup felt remarkably different to previous iterations. In the UK, the BBC committed to broadcasting every game on national television. Broadcasters around the world followed suit. Almost 59 million people watched Brazil play France, making it the most viewed women’s football match of all time. In the UK, audience figures totalled 28.1 million, amounting to 47 per cent of the television-watching UK population, while, in Holland, 88 per cent of Dutch television viewers watched the final. This was the country’s largest television audience since the men’s World Cup semi-final in 2014.  The impact of this should not be underestimated. With such a presence in the media, women’s football entered the mainstream. The …


BJP Staff