When the first issue of Huck went to press in 2006, it was quite different to what it is today. Started by a team of friends passionate about the skate and surf scenes, and formed soon after the closure of Adrenalin magazine, where many of them had worked, it championed the personal stories of the sports’ icons and surrounding culture, rather than the action. Though still passionate about radical culture, Huck is now decidedly less niche.
“Over the years, the voice we’ve always had as an alternative to the mainstream became more relevant to more people,” says Andrea Kurland, who has been part of the team from the start, and became editor-in-chief in 2010. “As we’ve grown, the generation that grew up with us has become more socially and politically engaged. This is now very embedded in the magazine, so we’ve been bolder and braver with this particular world stance.”