All posts tagged: commissioned work

BJP #7847: Shooting on Assignment

In our latest issue, we look at what might just be the photographer’s holy grail: creative commissioned work. We’re seeing more brands take an enlightened view on imagery, allowing photographers the freedom to create cutting-edge work. It’s available to buy now. REBIRTH OF A BRAND Upon joining the brand in 2012, Kenzo’s creative directors Carol Lim and Humberto Leon recognised that striking photography was the key to revitalising the French-Japanese brand. They look for collaborators with a strong point of view and allow their style to come through, employing the likes of Lorenzo Vitturi, Jean-Paul Goude and Synchrodogs to make cutting-edge adverts, branded content and lookbooks. The pair tell Jessica Gordon how they used photography to solidify Kenzo’s quirky new voice. “WE SAID, ‘WHAT CAN WE DO THAT WOULD INJECT SOMETHING COMPLETELY DIFFERENT AND OFF-KILTER AS YOU’RE FLIPPING THROUGH A MAGAZINE BUT STILL HAVE THE ATTRIBUTES OF THE BRAND WE WERE BUILDING?’”   NORTHERN SOUL Alasdair McLellan has carved out a world-class career with his elegant fashion and portrait photography, fusing references as myriad as …

2016-04-28T17:16:53+00:00

BJP Staff