All posts tagged: Terraproject

Bitter Leaves traces the life of a cigarette from leaf to butt

Cigarettes are considered the most marketed consumer product in history. And yet, beyond the normalised images of tobacco – the glamorous Hollywood starlet yielding a cigarette holder, or the health warnings that coat cigarette packets – little is shown of its production. Rocco Rorandelli’s project Bitter Leaves goes behind the scenes, tracing the tobacco industry from provinces in China, where its leaves are farmed, to the ‘cigarette girls’ selling the product at parties and theme parks. The project, which comprises a photo story and research into the devastation caused at every stage of production, is now being published by GOST Books. Among the images are a photograph of a patient seated in a greying hospital room, juxtaposed with a portrait of a malnourished child seated on a bale of drying tobacco leaves, sacks of them stretching out into the warehouse behind him.  “I wanted to understand what was hiding behind the cigarette,” says Rorandelli. “Most anti-smoking campaigns are based on the detrimental effects that smoking has on its users. If we are to become more …

2019-04-30T11:41:58+01:00

BJP Staff