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Born in 1987, Piero Percoco started taking pictures seven years ago, in his hometown Bari, Italy. He never studied photography – “I was never able to afford it,” he says – but sometimes he bought books, and inspired by photographers like Stephen Shore and William Eggleston, Percoco began to make photographs on his smartphone, and upload them to his Instagram, @therainbow_is_underestimated.
Seven years on, Percoco has 452,000 followers, and regularly posting photographs that extract the magic out of the nuances of his daily life in Southern Italy. Last year, he published his first book with Skinnerboox, Prism Interiors, which was edited by American photographer and publisher Jason Fulford.
Now, as his second book with Skinnerboox, The Rainbow is Underestimated, becomes available for preorder, BJP catches up with the photographer about his new release and how he built his career through social media.